The IDC MarketScape is based on a balanced group of criteria that affect vendor's market success and viability for end users. Using a rigorous scoring methodology, looking beyond market share,  providing a clear framework of offerings, capabilities, strategies, and current/future market success factors, this report will arm you with the information you need to make the best vendor decision for your business.

SOURCE:  IDC MarketScape: Worldwide SaaS and Cloud - Enabled  B2C Digital Commerce Platforms 2018 Vendor Assessment, by Jordan Jewell, Frank Della Rosa, and Mark Thomason Document # US44288618, October 2018


IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

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