WHITE PAPER
Reinventing Physical Retail
in a Digital World
Why physical stores may
be your best ally in the Amazon era
Introduction
Retail isn't dead; it's evolving just like the everyday customer. In today's retail landscape, physical stores are closing down while the competition with Amazon and major e-commerce brands is fiercer than ever before. However, physical stores have tremendous opportunity to transform a traditional brick and mortar into a digitally interactive brand experience.
Copyright 2017
Skava, an Infosys company
This paper highlights...