Introduction

Retail isn't dead; it's evolving just like the everyday customer. In today's retail landscape, physical stores are closing down while the competition with Amazon and major e-commerce brands is fiercer than ever before. However, physical stores have tremendous opportunity to transform a traditional brick and mortar into a digitally interactive brand experience. 

Copyright 2017
Skava, an Infosys company

• the core problems that physical 
  stores are facing 
• why these challenges exist 
• how physical stores can be an advantage against the vigorous competition

This paper highlights...